India Design Mark is a design standard, a symbol, which recognizes good design. India Design Mark symbolizes excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing & socially responsible.
India Design Mark provides strong differentiation and market positioning as a design and innovation leader. It acts as a brand extension and imparts competitive advantage to the product in local and international markets. It serves as a unique promotional launch pad for new products and services entering the market.
India Design Mark symbol is a trustworthy indicator of excellence. The symbol can be used in a wide range of ways, such as advertisements, catalogs, product packaging, and other promotional mediums.
India Design Council has initiated India Design Mark in 2012 cooperation with Japan Institute of Design Promotion (JDP). The cooperation is in the form of learning from the well-established Good Design Award system in Japan functioning since 1957. This award system was originally born in 1957. Approximately 37,000 Good DesignAwards have been given in continuing in the last 50 years.
Detailed categories, application process, judging criteria and other details are available on www.indiadesignmark.in.
